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SEMINAR: SELLING TO THE CFO

Learn how to position your company's products with the language and methodologies that CFOs use to make decisions.

How You Will Benefit

• Learn how to speak the CFO's language so you and your proposal stand-out from the crowd.
  
• Discover how to identify and compute key financial data to calculate your product's value to the CFO.
  
• Gain the knowledge that will convey financial creditability.
  
• Develop the financial knowledge that is essential to communicate with senior executives.

What You Will Cover

• Key elements of budgeting, accounting, and finance.
  
• The three key financial statements you can use to grasp the numbers side of the business.
  
• Using financial methodologies to quantify your product's short-term and long-term value.    
  
• Utilizing a series of case studies created for your company's specific products, you will follow a step-by-step approach to understanding of key financial information; Ultimately creating a
  real-world financially compelling presentation.

Please email us
or call 760-481-7589 to learn more.

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ABOUT THIS SEMINAR

 

Edward G. Zaik is an author and strategist specializing in finance, accounting, and credit topics. His previous experience includes a corporate career as CFO of Wells Fargo Leasing, and SVP of Bank of America. He holds an MBA from UCLA, is a CPA, and has published in the Journal of Applied Corporate Finance.

Michael P. Beauchamp is an author and public speaker specializing in sales and marketing. His experience includes EVP of Sales and Marketing for J.J. Kenney, and multiple positions within Moody’s Investors Services. He holds an MBA from Pepperdine University and is a contributing expert to Personal Selling Power Magazine.

 

 

 

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